For someone who’s never held a camera, figuring out how to get started can be daunting. But, once you understand a few basics, you can produce a great-looking video on your own.
Here are five basic tips for beginners looking to make a professional-quality video:
1 – Plan your video content
The planning process takes minutes but can potentially save you hours in the later stages to really have that polished look. Outline your goal and what are you looking to achieve with your video? Are you promoting your product?
Identify your target audience and your audience will determine the way you write your script, the way you shoot your video and the way you edit it.
2 – Use a clean background and create a customized background
The background can make or break a video. Consider colour, textures, images, photos to really bring your story to life. The background you choose will depend on the type of video you’re producing, your goals and your audience.
3 – You don’t need to buy an expensive, new camera (for now)
It’s really not necessary at the beginning of your video-making career, the best option you can start video making using your phone.
For example, this Huawei watch fit video was shot entirely with an iPhone XR.
4 – Use proper lighting
Lighting makes a huge difference in the quality of a finished professional video, so make it one of your top priorities during filming. If you don’t use enough properly-placed light, your video will probably look ordinary, even if it’s great in every other way.
5. Shoot from a Variety of Angles
Cutting from one angle to another is a good and simple way to add visual interest to your professional videos. This is an especially useful technique if you’re making a how-to video, a product demo, or another type of video that shows you doing something rather than just talking.
6 – Clear audio
Your audio quality is actually more important than your professional video quality. Most people are willing to watch a video that’s not shot in HD or that’s even a little grainy. But fuzzy, indistinct audio is usually enough to make anybody hit the “back” button within a few seconds of starting to play a video.
Because audio matters so much, a good microphone is the first piece of equipment you should invest in. There are also some decent options under $100 if you’re on a tight budget. Even a Boya mic will do!
Now, your turn…
If you find any of the listed tips useful, share them with your YouTuber friends! And don’t forget to join me on YouTube!
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