Monthly active users: 2.7 billion
Engaging your audience, collecting reviews, customer service, advertising
Facebook is often the first social media site to come to mind when discussing social media, and for good reason. It’s one of the biggest social media platforms in the world, and it was one of the first to provide advertising options to businesses.
A Facebook page is a must for any YouTube, and you should update yours on a regular basis. Basically, if you’re only going to choose one platform for your business to use, make it Facebook.
Average monetizable daily active users: 186 million
Twitter is a fast-paced platform, and many users seek news and information on it. Because of this, it can be especially beneficial for YouTube channels who publish original content on a regular basis.
Sharing links to new pages and blog posts is simple, and doing it regularly sends readers directly to your new content. Plus, if you make it part of your strategy to share useful and informative content from other sources, you can build your reputation as an authority in your industry.
Registered users: Over 706 million
LinkedIn is a social network for professionals, meaning it can be a useful tool for reaching Youtube Channels or for B2B prospects. If your company is hiring, maintaining an active LinkedIn account can help potential applicants learn about your job openings. And if you share updates about your company and employees, you can show them what it’s like to work at your business or YouTube channel.
4. Google Ads or YouTube
Registered users: Over 2 billion
Highlighting company culture, tutorials, demonstrations
Although you may not think of it as social media, YouTube is one of the largest sources of user-generated content online. And if your brand creates its own content, it can be a great way to connect with those users.
In addition to the views you get directly on the platform, you can also use YouTube to host videos to embed on your site. And considering how effective visual content is in engaging site visitors.
Monthly users: Over 400 million
If you run a YouTube channel of products selling, you should be on Pinterest—it’s as simple as that. In fact, 87% of pinners have purchased a product because of Pinterest. The platform allows you to upload individual photos (like product photos) with short descriptions (like product information) and a YouTube video link (like to a product page). It’s an easy way to drive traffic directly to your YouTube product videos and connect with potential customers.
Monthly active users: Over 1 billion
Instagram is built around sharing photos and is great for any visual content. It isn’t a text-heavy platform, though, and also doesn’t allow links within posts.
Instagram is the best social media for businesses sharing photos or even for YouTube channel who want to create videos for their audiences.
If you’re a YouTube channel or B2C company, you can use it to share photos of your products in use and encourage your followers to do the same for user-generated content you can then re-post as part of your feed.
The use of hashtags on Instagram is a way to reach a multitude of people, and taking advantage of the ever-popular Instagram Stories or Instagram Live video feature is a great way to expand your YouTube channel.
The platform also offers advertising options for businesses, which can be accessed through Facebook. If you’re familiar with Facebook’s ad management system, it could be an easy transition to start running sponsored posts.
Average monthly active users: Over 430 million
Audience or content research, interacting with niche audiences
Reddit as a social media site offers users opportunities to interact with each other based on shared interests.
On this platform, users can share content, YouTube video links, or ask questions in topic groups called subreddits. The best part is you can find a subreddit for nearly any topic.
You can use Reddit as a research tool to gain an understanding of what your audience is talking about, and then create content for them.
In addition to research, Reddit also offers advertising options to help get your business in front of interested users.
It’s time to share your YouTube channel URL to different social media platform and boom.
Now, your turn…
If you find any of the listed tips useful, share them with your YouTuber friends! And don’t forget to join me on YouTube!
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